Color Nook Tablet will not be produced anymore according to Barnes and Noble
Barnes and Nobles announced on Tuesday that they will stop producing color Nook tablets. It will be allowing third parties to produce them by paying a licensing deal.
Microsoft made a major investment in Nook last year. What could this mean to Microsoft now?
Experts do not seem to know. It is still not clear from the announcement on Tuesday how Microsoft and U.K. Publisher Pearson are looking at the Nook Business, according to Wall Street Journal. Both companies own minor stakes in Nook Media. For instance, for Microsoft, technology is the big deal. Microsoft’s partnership with Barnes and Nobles was published in 2012, as a way to allow users to buy, consume, create and publish in new and exciting ways.
Barnes and Noble reported losses of nearly $155 million for the fiscal year 2013 and they blamed it on the large stock of Nook which were left unsold.
Across the board, there were drops in the sale of Nooks. However, Barnes and Noble are only giving up on the color Nook tablets and will continue producing e-readers which include the Simple Touch and Glowlight, which may appear as devices co-branded with a manufacturer.
In the conference, Barnes and Noble insisted on the fact that they will not leaving the device business.